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Posts Tagged ‘Gujarat’

I know it is always “No sorry, No thank you” among friends, but I would still like to thank each and every one of you, for your support (moral and otherwise) for our Buzzaar – Destination India finals, especially, Ankan, Prateek, Vivek and Kedar.

This is about OJAS 2009, which had a marketing competition requiring to promote a state in India to attract foreign tourists. Gujarat was the obvious, but unusally choice for me. First round was a pretty much lone effort and I did not expect much from it. Uttarayan was fresh in my mind as it just happened on 14th, so I created a poster depicting a typical kite shop. Getting a qualification for the finals came as a surprise to me, and Abhishek (my teammate) and me started to count the possibilities (or should I say probabilities). We divided the work amongst ourselves with regard to the presentation and the advertisement.

The start was very slow on the advertisement part, thanks mainly to the BS 11:59 assignment and the Eco quiz. After I did manage to start, I thought a slideshow with a music in the background should be sufficient. But then saw some of the competing teams, one from NID, and thought, that would be insufficient to win the event. No point in shooting a film, when Uttarayan is a year away. So, finally decided to create an animation, with a jingle.

Next came the need of resources! Tried some software like Synthfig, KToon, etc.,  only to give up due to a steep learning curve. Found Flash 5 on the LAN and began. The animation was mostly completed in a day, and now I needed to concentrate on the jingle part. Tried recording with my own voice, which was frightening experience. Caught hold of Arun (with headphone speakers from Sandeep) and made him sing the following lines:

I am a runner, I am running now
Missed to see the flowers some how
Happy to see the birds pass by
Couldn’t care less ’bout the butterfly
Coz there are more, Even more, Many more
Colors in the sky, Colors in the sky, Colors in the sky …

Regarding music, I had first intended to do an Anu Malik (no offence) and pick tunes from existing songs (Audacity zindabad!). But it didn’t work out as intended. Needed Ankan desperately, but he was out as it was his Mom’s birthday (belated wishes). Convinced reluctant Prateek, thinking it would be a quite simple job. Yeah, alright!

Prateek created a simple note, which could be played throughout as a background under Arun’s voice. With audacity, we were able to fix/patch it up and finally, we had something substantial. Feedback time, and our ship sank before it could start-off the engines. I was too tired to make any further changes and aceepted the fate. But, others weren’t convinced. Then came Ankan!

Gave him the lyrics and some stringent requirements, and he and Prateek brainstringed (new word for brainstorm music – invented by me, thank you). Amazingly, they came up with a tune, which was acceptable to me within half an hour. Arun was happily sleeping by that hour (00:50 I guess), so I asked Ankan to himself record the song. And man, did he sing! (All this while Jaspal, my roomie, was trying to act in front of others that he is very studious, by feigning to read BS). The song was completed in less than ten trials and with “minimal effort”, we stitched it together with audacity (I already said zindabad). After small synchronization issues, the flash was ready at 02:30. Got a positive feedback from the batch this time.

Vivek was helping Abhishek with the presentation – formatting and stuff! Next, we needed to add the flash to the presentation. Converting flash SWF to AVI seemed to be the best option. From 02:30 to 05:00 in the morning, Vivek, Kedar and me looked for a tool that could do the conversion, but damn! Finally we gave up, and embedded a link to a Flash Projector exe of our video.

Managed a sleep of four hours and went to the college in the morning to submit the presentation and the video. During the presentation, almost all of the 56 PGPM folks were present to support us, which was really encouraging. Ours was the second presentation among the five finalist teams (2 from SPJIMR, 1 from NID, 1 from NITIE, 1 from FMS). Ankan and Vivek were counting the number of “okay”s spoken by me (four – lot of control) and Venkat was keeping track of “basically” (21 I guess – Venkat?). Presentation was good, but felt the judges were not too impressed. The presentation was meant to be of 13 minutes followed by a Q&A for 7 minutes. None of the teams could finish within time, one team was actually doing the presentation after 25 minutes. Atleast, we were on the concluding slide when the 13th minute bell rang. (In between Idea called to check how I am doing – what an idea)

Somehow, the advertisement played the audio out of sync with the video, which really took away any impact that it could have generated. It looked like a drag in the end, with only visuals and no audio. (Alas, it played well on the other computer, after the winners were already decided). After the results were announced, we were not in the top two (even top three should I say), which was disappointing.

Anyways, we can take pride of being the only team to have original visuals/screenplay (not flicked from anywhere), original lyrics and original vocals/music.

Thanks again every one for all your support and time! I am proud to be in SPJIMR, proud to be in PGPM.

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The other day, I was reading an article on Rediff about Tata’s pullout from Singur. Generally, the discussion board below each article consists of a lot of angry exchanges (people venting their frustration), but I happened to fine an very amusing oneliner:

NANO is now TINO.

The explanation given was TINO implies There Is No Option. Well, there was no option but to pullout. But, now after the pullout, there are actually lots of options. Gujarat, Maharastra, Karnataka, Orissa, all making offers. Yesterday, Tata Officials  even met Yedurappa, the Karnataka CM.

Where will Nano eventually rollout from is quite unknown at this stage, but NANO is definitely not TINO. Come to think of it what even happened to TINY.

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