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Posts Tagged ‘marketing’

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A subject that was perceived to be bulky because of the names of Kotler, Drucker,titles with “father of marketing” and “son – in – law of new strategic techniques” holding lots of thoughts filled with inertia in mind was just broken at the beginning of very few sessions by Prof. S.K Palekar. Why go for [...]

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I know it is always “No sorry, No thank you” among friends, but I would still like to thank each and every one of you, for your support (moral and otherwise) for our Buzzaar – Destination India finals, especially, Ankan, Prateek, Vivek and Kedar.
This is about OJAS 2009, which had a marketing competition requiring to [...]

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Who Are You?

“Who are you?” You are wrong if you think that this is a popular dialogue from a Bollywood blockbuster. But it has managed to achieve a near cult status among the PGPM students.
Can you believe that this seemingly simple question is the first step to solving an ambiguous and debatable marketing scenario? Some of the [...]

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Jostling through the air the questions flowed/ discussions spawned in the classroom, spanning from General Motors balance sheet analysis to Infosys strategy insights and of course not barring the current headliners Satyam fraudm juxtaposed with Educomp rumours and Subhiksha’ nightmares. Mind you this was the Financial accounting class in the afternoon. Our PGPMites bustling with [...]

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